Chagee (チャギー) Expansion to South Korea and Japan (2025 - 2026) | ENGLISH
Following a major success in Southeast Asia, Chagee is setting its ship towards East Asia, specifically Japan and South Korea. In mid-2025, the chain launched its social media account for both countries. Similar to how it entered Indonesia, Chagee plans to set up a joint venture with a local partner to manage its operations in South Korea. [1] As for Japan, no further information has been announced to public. As of 2025, Chagee has opened hundreds of locations in Malaysia, Indonesia, Singapore, Vietnam, the Philippines, Thailand, and the USA - with many of them located in prime streets and shopping malls. Chagee store Chagee brands itself as a modern tea bar, aiming to promote oriental tea culture as an enjoyable experience. The brand usually combines its opening or celebration events with art campaigns and meet-and-greet sessions to generate buzz. This positioning is characterized by its distinctive store design. Chagee usually features tea tables (lower height furniture), gold a...
