OH!SOME Goes for Hong Kong (Open in MCP Central) | ENGLISH

(Ilustration) OH!SOME store in Indonesia - Source: Private documentation

The popularity of OH!SOME in Southeast Asia encouraged Blue Origin Group to explore business opportunities in East Asia, starting with Hong Kong. OH!SOME's first store in Hong Kong will be located at MCP Central, Level 1, Unit 1049. The store is expected to open in Q3 or Q4 of 2025.

Just like KKV and Miniso, OH!SOME mainly sells lifestyle goods. Its products range from home goods, beauty stuff, accessories, electronics, snacks, and toys. As a way to stand out, OH!SOME often teams up with popular intellectual property (IP) like Disney.

Product display

The main difference between OH!SOME and its competitors lies on the variety of design themes and complementary experiences. OH!SOME designs its stores with vibrant colors and yellow as the main accent. The curvy and dynamic ceiling ornaments also provide an energetic and youthful impression. These contrasting details are meant to attract people's attention.

Ceiling ornaments (illustration)

Most of the stores feature an arcade game section. This area is equipped with gashapon machines for collecting figurines or other toys, as well as claw machines. The purpose of this area is to encourage visitors to spend more time in the store.

It should be noted that OH!SOME is formerly known as KKV Indonesia, which underwent a rebranding in August 2024. Therefore, it is not surprising to see visual similarities between the two. As of 2025, OH!SOME has around 100 branches in Indonesia, Malaysia, Singapore, Thailand, Cambodia, and Vietnam.