Watsons Pink vs Usual Watsons Store, What Makes It Special? | ENGLISH

Around 2024/25, AS Watsons rolled its Pink store concept in China and Malaysia (first store in Sky Avenue Genting). The pharmacy and beauty store chain utilizes different store concept to create unique experience to enjoy while shopping. But, what makes Watsons Pink different compared to normal Watsons store?

Thematic ambiance
Visually, Watsons Pink features pink color palette and bright design elements to create fun and playful impressions at young customers. Even the merch (paper bags and free gifts) comes in pink color, encouraging customers to take pictures and upload their experience to social media.

Watsons Pink store front in Sky Avenue Genting - Source: Watsons

An instagrammable area - Source: AS Watsons/Youtube

More product lineup

Watsons Pink's big store format allows for a greater variety  of specialized merchandise to be showcased. The larger store size allows Watsons to display more special collections, from both local and international beauty brands. Some notable brands in Watsons Pink (Malaysia) are Judy Doll, Chupa Chups Makeup, Pure Beauty, L'oreal, Canmake, and Skintific.

Beyond general offerings, the store provides more specific product categories, including serum bar, clean beauty section, acne care section, fragrance department, and dedicated sections for hair, bath & body products.

Interior of Watsons Pink Sky Avenue - Source: AS Watsons/Youtube

Beauty enthusiasts who want to stay ahead of the curve can explore trendsetter section, which also features idol pop products, including music album and photocards from K-pop artists.

Experience zones
In Malaysia's Watsons Pink, there are serveral beauty zones to discover, ranging from selected local brands as well as K-Beauty, J-Beauty, and C-Beauty. These specialized areas allow shoppers to explore exclusive and often hard-to-find items.

A makeup table with staff expertise is also ready to help customers who are keen to try products and gets valuable advice. Watsons Pink in China also offers spa services.

Watsons Pink makeup bar - Source: AS Watsons/Youtube

The rise of thematic retail spaces has become increasingly apparent in recent years (since 2020), with major players like Miniso, which also operates its own "Pink" stores, capitalizing on this trend. The emphasis on experience is seen by many offline retailers as its soul to compete with online platforms.

As of 2025, Watsons Pink concept can be found in China and Malaysia.