KKV Expands to Malaysia, Thailand, Vietnam, and the Philippines | ENGLISH
KKV, a variety store chain from China, is accelerating its expansion across Southeast Asia. The company plans to increase its presence with more outlets in Malaysia and expand into new markets, including Vietnam, the Philippines, and Thailand.
Launched in 2019, KKV is a subsidiary of KK Group, which also owns X11 (toys and collectible store chain) and The Colorist (beauty store chain). As of October 2023, KKV already opened 421 stores.
KKV began its overseas expansion in 2020 at Central Park Mall, Indonesia. In just 4 years, the number of stores reached 60. Due to some circumstances, KKV sold its stake in PT KKV International Indonesia, resulting in the rebranding of all its stores to OH!SOME. Currently, OH!SOME Indonesia is managed by Blue Origin.
After closing its chapter in Indonesia, KKV started its journey in Malaysia with first outlet in Bukit Bintang Street, Kuala Lumpur.
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| Source: Instagram/kkv.global |
After its decision to leave Indonesia, KKV focuses heavily on other Southeast Asian countries, mainly Malaysia and Thailand. It is also planning to tap into Singapore, which has been neglected by its competitor, OH!SOME.
In Malaysia, KKV operates under joint venture company between Mr. DIY Group and KK Group (KKV Supply Chain Sdn Bhd). With strong backing, KKV Malaysia is set to accelerate its expansion with 20 new KKV stores. The company also plans to introduces new brands into the market.
KKV stores usually feature a bright, playful atmosphere, incorporating colorful and dynamic elements to make it stand out. Certain sections are also designed as photo spots, creating an experience that can be shared through social media.
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| Source: Instagram/kkv.global |
While yellow is the main color palette for KKV stores, some locations, especially flagship stores (usually) features unique designs. This approach aims to give each store its own character, ensuring customers enjoy a fresh experience.
Inside KKV, customers can browse through different assortment of products, including snacks, cosmetics, accessories, toys, collectibles, indoor decorations, beverages, household items, and electronic products (earphones and power banks).
One of its main feature is noodle wall section. Here, customers can find instant noodles from around the world or simply take a photo for social media.
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| Source: Instagram/kkv.global |
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| Source: Instagram/kkv.global |
Here are the list of KKV branches across Malaysia, the Philippines, Thailand, and Vietnam:
MALAYSIA
- KKV 1st Avenue Mall Penang
- KKV AEON Mall Bukit Mertajam
- KKV AEON Mall Ipoh Station 18
- KKV AEON Mall Malacca City
- KKV Alamanda Shopping Center, Putrajaya (soon)
- KKV Bukit Bintang
- KKV Central i-City Mall (soon)
- KKV Imago Mall (soon)
- KKV Midvalley Southkey Mall (soon)
- KKV MyTown Shopping Center (soon)
- KKV Paradigm Mall, Johor Bahru
- KKV Pavilion Bukit Jalil
- KKV Sunway Carnival Mall
- KKV Sunway Pyramid
- KKV Sunway Square Mall (soon)
THAILAND
- KKV Central Hatyai
- KKV Central Korat/เซ็นทรัล โคราช
- KKV Central Salaya (soon)
- KKV Fashion Island
- KKV Imperial World Samrong (soon)
- KKV One Bangkok
- KKV Seacon Bangkae
- KKV Terminal 21 Korat
- KKV Terminal 21 Pattaya
- KKV Terminal 21 Rama 3
- KKV The Mall Lifestore Bangkapi
- KKV The Mall Lifestore Ngamwongwan
- KKV The Mall Lifestore Thapra Bangkok
- KKV Seacon Bangkae (soon)
THE PHILIPPINES
- KKV Ayala Malls Central Bloc (soon)
- KKV Estancia Mall (soon)
- KKV Evia Lifestyle Center Mall (soon)
- KKV Festival Mall
- KKV Gateway Mall (soon)
- KKV Kai Mall North Caloocan (soon)
- KKV Lucky Chinatown Mall
- KKV Venice Grand Canal Mall
- SM Center Sangandaan (soon)
- KKV SM City Fairview
- KKV SM City La Union (soon)
- KKV SM Mall Of Asia
- KKV SM North EDSA Mall
- KKV SM Southmall
- KKV Starmall Edsa (soon)
- KKV Southwoods Mall (soon)
- KKV Vista Mall Bataan (soon)
- KKV Vista Mall Taguig (soon)
VIETNAM
- KKV AEON Mall Long Bien
- KKV AEON Mall Tan Phu
- KKV SC Vivo City Ho Chi Minh
- KKV Van Hanh Mall
- KKV Vincom Center Metropolis
- KKV Vincom Mega Mall Royal City
- KKV Vincom Mega Mall Times City
- KKV Vincom Plaza Ba Thang Hai (3/2)
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