KKV Expands Into Malaysia, Thailand, Vietnam, and the Philippines | ENGLISH

After decided to 'left' Indonesia with almost all of its outlets turned into OH!SOME, KKV ramps up its expansion plan with more outlets accross Southeast Asia. They will add more outlets in Malasyia and enter countries like Vietnam, Philippines, and Thailand.

Source: Xiaohongshu/KKV

First launched in 2019 in China, KKV is one of KK Group's subsidiaries. In China, KKV's parent company also managed to attract the young generation with brands like X11 (toys and figurine) and The Colorist (cosmetics). As of October 2023, KKV already opened 421 stores.

KKV began its overseas expansion in 2020 at Central Park Mall, Jakarta, Indonesia. In just 4 years, the number of stores reached 60. But on August 1, 2024, almost all KKV stores in Indonesia got rebranded as OH!SOME, and operating under new management (Blue Origin).

In the beginning of 2024, KKV started its journey in Malaysia with first outlet in Bukit Bintang Street, Kuala Lumpur.

Source: Instagram/kkv.global

After leaving Indonesia, KKV seems more keen to establish presence in other SEA countries.

KKV stores typically offer a bright and playful atmosphere. The interiors are designed to be dynamic and colorful, encouraging people to walk into the store. 

Source: Instagram/kkv.global

The range of products they offer is diverse, including: snacks, cosmetics, accessories, toys, indoor decorations, beverages, household items, instant noodles, and electronic products (earphones, power banks).

Source: Instagram/kkv.global

Source: Instagram/kkv.global

There are some branches that KKV plans to open in the near future, some of them are:

MALAYSIA

• Pavilion Bukit Jalil
• AEON Mall Bukit Mertajam
• AEON Mall Bandaraya Melaka
• Paradigm Mall, Johor Bahru

THE PHILIPPINES

• Mall Of Asia
• SM Mall North Esda
• SM Southmall

VIETNAM

• Vincom Center Metropolis
• Vincom Plaza Ba Thang Hai

THAILAND

• The Mall Lifestore Tha Phra Bangkok

As of now here are the branches of KKV in Southeast Asia:

MALAYSIA

• Bukit Bintang
• 1st Avenue Mall Penang
• Sunway Carnival Mall