KKV Expands to Malaysia, Thailand, Vietnam, and the Philippines | ENGLISH

KKV, a variety store chain from China, is accelerating its expansion across Southeast Asia. The company plans to increase its presence with more outlets in Malaysia and expand into new markets, including Vietnam, the Philippines, and Thailand.

Source: Xiaohongshu/KKV

Launched in 2019, KKV is a subsidiary of KK Group, which also owns X11 (toys and collectible store chain) and The Colorist (beauty store chain). As of October 2023, KKV already opened 421 stores.

KKV began its overseas expansion in 2020 at Central Park Mall, Indonesia. In just 4 years, the number of stores reached 60. Due to some circumstances, KKV sold its stake in PT KKV International Indonesia, resulting in the rebranding of all its stores to OH!SOME. Currently, OH!SOME Indonesia is managed by Blue Origin.

After closing its chapter in Indonesia, KKV started its journey in Malaysia with first outlet in Bukit Bintang Street, Kuala Lumpur.

Source: Instagram/kkv.global

After its decision to leave Indonesia, KKV focuses heavily on other Southeast Asian countries, mainly Malaysia and Thailand. It is also planning to tap into Singapore, which has been neglected by its competitor, OH!SOME.

In Malaysia, KKV operates under joint venture company between Mr. DIY Group and KK Group (KKV Supply Chain Sdn Bhd). With strong backing, KKV Malaysia is set to accelerate its expansion with 20 new KKV stores. The company also plans to introduces new brands into the market.

KKV stores usually feature a bright, playful atmosphere, incorporating colorful and dynamic elements to make it stand out. Certain sections are also designed as photo spots, creating an experience that can be shared through social media.

Source: Instagram/kkv.global

While yellow is the main color palette for KKV stores, some locations, especially flagship stores (usually) features unique designs. This approach aims to give each store its own character, ensuring customers enjoy a fresh experience. 

Inside KKV, customers can browse through different assortment of products, including snacks, cosmetics, accessories, toys, collectibles, indoor decorations, beverages, household items, and electronic products (earphones and power banks).

One of its main feature is noodle wall section. Here, customers can find instant noodles from around the world or simply take a photo for social media.

Source: Instagram/kkv.global

Source: Instagram/kkv.global

Also read: Following KKV's Step, OH!SOME Enters Malaysia, Cambodia, and Vietnam

There are several branches that KKV plans to open in the near future, some of them are:

MALAYSIA

• KKV AEON Mall Ipoh Station 18
• KKV Alamanda Shopping Center, Putrajaya

THE PHILIPPINES

• KKV Festival Mall Alabang
• KKV Southwoods Mall
• KKV Gateway Mall

VIETNAM

• (no information as of now)

THAILAND

• (no information as of now)

As of now here is the list of KKV stores in Southeast Asia:

MALAYSIA

• Bukit Bintang
• 1st Avenue Mall Penang
• Sunway Carnival Mall
• AEON Mall Malacca City
• Paradigm Mall, Johor Bahru
• AEON Mall Bukit Mertajam
• Pavilion Bukit Jalil

THAILAND

• The Mall Lifestore Bangkapi
• Central Hatyai
• The Mall Lifestore Thapra Bangkok
• The Mall Lifestore Ngamwongwan
• Terminal 21 Rama 3
• One Bangkok
• Terminal 21 Korat
• Central Korat/เซ็นทรัล โคราช

THE PHILIPPINES

• SM Mall Of Asia
• SM Southmall
• SM North EDSA Mall

VIETNAM

• Vincom Center Metropolis
• Vincom Plaza Ba Thang Hai (3/2)
• Van Hanh Mall