OH!SOME Enters Malaysia, Cambodia, and Vietnam | ENGLISH

OH!SOME, a lifestyle and variety store finally sets foot in Malaysia with stores at AEON Mall Dato Onn and AEON Mall Taiping on September 30, 2024. This makes Malaysia the 2nd country to have OH!SOME.

OH!SOME store in Central Park, Jakarta

OH!SOME also plans to open its first store in Vietnam by 2025. Followed by other country (possibly Singapore) as next stop.

OH!SOME store usually features products from many categories, including snacks, drinks, cosmetic, household goods, toys (and blind boxes), and consumer electronics. On some stores, consumers can also induldge in arcade game area with crane games and gacha/gashapon.

OH!SOME was initially launched in August 2024 as a rebranded version of KKV Indonesia. The decision to rebrand came after KKV Indonesia was sold to local partners in 2022. Hence, there are similarities between KKV and OH!SOME, especially its colorful interior and yellow (as main color).

Both KKV and OH!SOME usually comes in big size, with store size around 300-3000 sqm. The big store format allows more product variety to be placed. Its interactive and themed design also makes it stand out from similar retailers. The latter can be game changing for many brands in this day of age, with more people becoming social media influencers, a photogenic spot can attract more shoppers (at least in short term).

On early 2024, KKV ventured into Malaysia with its first store in Bukit Bintang, Kuala Lumpur. On the same year OH!SOME opened its first outlet in Cambodia at AEON Mall Mean Chey.

It will be interesting to see who will dominate the SEA market, since both KKV or OH!SOME have huge similarities between them.

Also read: TOP TOY Begins its Adventure in Thailand and Indonesia

OH!SOME Stores in Malaysia:

• OH!SOME AEON Mall Dato Onn, Johor Bahru
• OH!SOME AEON Mall Taiping
• OH!SOME Berjaya Time Square
• OH!SOME Mahkota Parade, Melaka
• OH!SOME Melawati Mall
• OH!SOME Palm Mall Seremban

OH!SOME Stores in Singapore:

• OH!SOME Tampines 1

OH!SOME Stores in Cambodia:

• OH!SOME AEON Mall Mean Chey
• OH!SOME AEON Mall Sen Sok (soon)

OH!SOME Stores in Vietnam:

• OH!SOME Vincom Mega Mall Smart City (soon)
• OH!SOME Vincom Mega Mall Ocean Park (soon)
• OH!SOME Indochina Plaza (soon)
• OH!SOME Vincom Center Metropolis (soon)
• OH!SOME Vincom Center Ba Trieu (soon)
• OH!SOME Lotte Mall West Lake (soon)