HOT CRUSH Bakery Enters Malaysia, First Outlet Location at Pavilion KL | ENGLISH

HOT CRUSH (also known as 趁热集合) is making its way into Southeast Asia, with Malaysia as its first stop! This Chinese bakery chain made its Malaysian debut with Pavilion Kuala Lumpur branch in December 2025.

Address: L3 (Connection Zone) Pavilion Kuala Lumpur, 168 Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia
Note: The store is located next to Paris Baguette

The bakery chain is known for its hip and trendy concept, making it appealing for youth market. This character is defined by its casual and contemporary interior design.

HOT CRUSH storefront in China - Source: 一支小發發 (Dianping)

HOT CRUSH also uses bright or pastel tones (cream, pink, or green) to distinguish its stores from competitors.

Just like any other bakeries, HOT CRUSH adopts self-service system, where customers can choose their favorite bread before paying at the cashier. To maintain product hygiene, the product display is equipped with a transparent door.

Interior of HOT CRUSH Bakery

For the record, some HOT CRUSH branches offer bakery cafe format with spacious seating and plenty of beverage options.

HOT CRUSH offers several product categories, which include: nut bread, macaron, tarts, croissant, pretzel, light snack, regular bread loaf, bagels, and cake roll.

Hot Crush Macaron series - Source: HOT CRUSH 趁热集合 via RED

Among those categories, there are several interesting products: Rich Matcha Red Bean Pretzels, Mexican Pepper Chicken Bagel, Matcha Croissant, Hot Crush Chocolate Egg Tart, Black Truffle Nut Bar, Truffle Beef Wellington, Iced Light Sweet Blueberry Cream Lava Croissant, Hot Crush Cheese Walnut Macaron, and French Garlic Cheese Bagel.

From pretzels to bagels... - Source: HOT CRUSH 趁热集合 via RED

Those products come with many types of flavors and toppings, including pistachio, chocolate, red bean matcha, cheese, strawberry, pepper chicken, almond, dan black truffle.

Price wise, most products are priced around RM9-RM20, with some products reached RM30. As for the service, customers can ask staff to cut breads the way you want it.

Egg tart with vanilla butter caramel - Source: HOT CRUSH 趁热集合 via RED

There are several beverages that HOT CRUSH posted as favorites such as Pink Tango, Golden Mango, Strawberry Glaze, Triple Energy, and Thai Milk Latte.

The presence of this unique bakery will boost competition in Southeast Asia, specially in Malaysia. But it will also face stiff competition from several brands, including Paris Baguette (SPC Group Korea & Berjaya Food), Verrona Hills, and Lavender Bakery.

Tous Les Jours, which closed around 2017, also returns to Malaysia in 2025. This time, TLJ is brought and operated by Stream Empire Holdings, a retail company that manages dozens of sports and activewear stores.