KUMO KUMO Cheese Expands to Malaysia: First Store at Sunway Pyramid | ENGLISH
If you've been to malls in China, there are several cake stores that might catch your eyes, and KUMO KUMO is definitely one of them. The cheesecake chain marked its Malaysian debut with Sunway Pyramid outlet on October 31st, 2025.
Founded in 2020 by Jiang Haowen, KUMO KUMO Cheese launched its overseas venture with Central World Bangkok (Thailand) as its first destination in 2024. Some of its branch in Thailand are now called KUMO LAB (I don't know whether they are the same or not).
The company sees Southeast Asia as a mature market with less competition than other regions, making it appealing place to test the water.[1]
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| KUMO KUMO storefront - Source: KUMO KUMO官方号/Douyin |
KUMO KUMO Cheese utilizes striking visual identity to attract customers. This strategy is materialized through the use of orange color on product packaging and store design.
FYI, the name Kumo derives from the same word (雲) in Japanese, which means cloud.
The brand keeps its main menu simple with 10-30 SKUs to help quality control process. However, there are several time limited menu and localized offerings to maintain relevancy and relate better with local customers.
KUMO KUMO offers cheesecakes in several form and flavors, including: Classic Original Cheesecake, Dubai Pistachio Cheesecake, Chocolate Cheesecake, Strawberry & Raspberry Half-Baked Cheesecake, Pudding Cheesecake, and Green Grape Half-Baked Cheesecake.
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| Chocolate cheesecake - Source: KUMO KUMO官方号/Douyin |
KUMO KUMO Malaysia also showcases a wide variety of desserts: soft serve ice cream, Durian Basquet, Taro Puree Basquet, cheese pudding, and coffee beverages.
- Sunway Pyramid Mall
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