3COINS Lands in Malaysia (LaLaport Bukit Bintang), Similar to Muji?

3COINS storefront in Hong Kong - Source: Lee Gardens HK/Instagram

LaLaport Bukit Bintang, a Japanese-owned mall, aims to increase occupancy and visitor numbers by introducing a number of Japanese brands. One of them is 3COINS, a popular variety store chain from Osaka.

Situated on the LG Floor (unit 1-16A), the chain's first store in Malaysia is set to open on August 16, 2025. It covers an area of approximately 400 m², considerably larger than the typical outlets found in Japan.

At first glance, its interior design may remind some people of MUJI, a resemblance that is not surprising given both originated in Japan. Their product styles share a similar aesthetic: simple, stylish, and presented in soft color tones. The products are often designed with unique mechanism and specific usage.

The same thing can be seen through the store design, simple with earthy theme and spacious display. 

3COINS LaLaport - Source: 3COINSMY

Product display - Source: Lee Gardens HK/Instagram

3COINS occupies a unique position in the market, offering products at a moderate price point (grey area). While it is definitely pricier than discount chains like Daiso, it is also (somewhat) more budget-friendly than Muji.

INTERMEZZO: Founded in 1994, the name 3COINS can be traced to its initial concept, where most of its products were sold for approximately 300 yen (three 100-yen coins).

3COINS offers a wide array of household goods, beauty products, and fashion accessories. Customers can find portable desks, interior decorations, food containers, utensils, stationery, and bedding to enhance living and kitchen spaces.

Colander - Source: 3COINS Japan/X

For fashion and travel enthusiasts, there's an assortment of bags, wallets, USB cables, portable fan, and a dedicated collection of hair accessories under the brand Chica.

Earrings - Source: 3COINS Japan/X

Its stores are also complemented with a seasonal sections, where customers can find time exclusive products or even collaboration products.